News letter 26.05.2025
Brewed by Purpose. Built by People.
“A new day, a new chance to build something great. But wait too long, and the day disappears.”
Coffee Industry Insights: Why Now Is the Moment
The global coffee industry isn’t just evolving — it’s erupting. We’re witnessing a renaissance of growth, innovation, and values-driven transformation. The world is moving, and the question is: are you moving with it?
– Sustainability is no longer a trend — it’s the norm
– Direct-to-consumer models are thriving
– Functional coffee with health benefits is redefining what coffee can be
- Blockchain-powered loyalty program as ours are creating whole new ways to engage
Arctic Coffeehouse was built for this era — bold, ethical, and boundary-pushing. But the window of opportunity isn’t staying open forever. It’s narrowing.
Where We Stand: A Crossroad — and a Reality Check
Every venture meets its crossroad. This is ours. The promise we saw — and you believed in — met real resistance. Our 2024 breakthrough marketing deal fell apart due to a marketing partner that did not fulfill its obligations and threw hurdle after hurdle at us. We have worked tirelessly to re-engage but still we are facing the aftermath from 2024. Momentum stalled. And while some walked away, others doubled down.
We worked tirelessly, restructured everything, prepared a full expansion. And yet, when the ETH dip created the perfect opening to grow the tribe… the field went quiet.
Now, we face two choices. One leads to rebirth. The other to closure.
Two Paths: Progress or Shutdown
1. Steady Growth from You — Our Tribe
This is about people. One new Reward Member can change the course. Every new sign-up fuels the engine. Arctic Coffeehouse lives through momentum. We don’t need everyone to carry everything — but everyone must carry something. That something is growth, growth thru people.
2. Get A Committed Investor
We are ready for the right conversation with the right partner. A serious investor could push Arctic Coffeehouse into full-scale operations. If you know someone, now is the moment.
If Neither Happens…
We will close operations by June 20th. This is not a threat — it’s the truth. But truth can inspire action. The story isn’t over — unless we choose to stop telling it.
A Note to Our Swedish Members
You’ve shown passion. You’ve organized events. But the Arctic team hasn’t been part of them. We built and translated the material for your market. Please: invite us in. Let’s co-present, co-build, and keep the vision consistent and strong. How many meeting have been held and to how many new individuals every week?
Soft Launch Is Brewing
The Arctic blends you’ve been waiting for are almost here. But here’s the truth: this only happens if the Reward Program grows with a couple of hundred people. That’s the engine.
Soon you’ll taste:
– Arctic BLEND
– Arctic ALPINE
– Arctic NORDIC
Grow the team, and the coffee flows. It’s that simple.
What You Can Do TODAY
– Bring in just one new member this week
– Host a micro info session — invite the person who brought you in
- Know an investor?
Connect us
Each action matters. One step multiplies. Mountains are moved by many hands.
Final Words
We didn’t come this far just to come this far.
This is not a newsletter of pressure. It’s a letter of possibility. Arctic Coffeehouse is not finished. But without you — it might be.
If you’ve ever believed in this brand, this mission, this tribe — don’t wait for tomorrow. Tomorrow might be too late.
Act today. Choose progress over pause.
Let’s bring Arctic Coffeehouse to life — together.
With belief,
The Arctic Coffeehouse Team
Built by People. Brewed by Purpose.